Wednesday, March 21, 2007

Update from Omniture 2007

About one thousand people representing dozens of companies and "25% of the global online marketing budget" were on hand at the Grand America Hotel in Salt Lake City last week to discuss Marketing 2.0 strategies and Omniture products.

Keynote speakers included Josh James, CEO and co-founder of Omniture, and Megan Burns who is a Senior Analyst at Forrester Research, Anne Holland, CEO of MarketingSherpa, and Tim O'Reilly of O'Reilly Media.

Omniture is growing in leaps and bounds (customers and employees) and their recent acquisition of British Behavioral Targeting company - Touch Clarity - has made them a new global enterprise.

Products such as SiteCatalyst, Discover, and the new Genesis platform that use cutting edge technology to provide everything you need to know about every site visitor, and report on their usage make Omniture a favorite in the Web Analytics space.

All of the keynote speeches were excellent and geared to the topic of new trends in online marketing and web analytics. O'Reilly gave what was probably the most riveting presentation on the importance of online social networking in the future of internet applications. He's definitely seen everything over the last twenty years and I believe he is on the mark with his research on how much information is available about all of us on the web (and the wireless web) that we happily provide in the form of user created content. And the most successful websites will include such content to allow visitors to drive how the sites will serve the community of users. These networks that "get better the more people use them" are at the heart of Web 2.0. BTW, O'Reilly is credited for the term Web 2.0.

Read the Omniture Summit 2007 press release:

Visit O'Reilly Media:

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